The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!

How to Write a Best Man Wedding Speech Toast

Best Man Wedding Speech

Trust me, many calm and collected people who are great at public speaking, get nervous when they are asked to speak at their friends wedding. As the spokes person for the guests of honor, there are many expectations placed on you. So, how do you write a best man wedding speech?

Well, if you are here, then you have been requested to make the best man wedding speech for the wedding day. This is not just any day, but THE day that these two special people (including all their family and friends) will look back on for years to come. After all, when you have been deemed the Best Man, this wedding speech is even more crucial. This means that you know the groom best, and will toast the newlyweds as well at their wedding.

If that is not enough, you are also one of the main coordinators for the wedding reception. You will help organize the details for the wedding and reception to make sure that everything runs smoothly. You are also expected to look after the groom (make sure his breath smells fresh and that he is not drinking excessively). Also as a host you must ensure that guests are having a good time. This means removing any stress or dealing with people that might interrupt the wedding reception. Lastly, there are other people running around with a list of responsibilities. You need to make sure these people are on top of things while enjoying themselves.

So when are you allowed to you have a good time?

I have a feeling that you are beginning to understand why many best man candidates can not handle the tasks required. I am sure that you are flattered to be given the honor as best man to prepare the best man wedding toast, but many find it hard to juggle the direction under all this stress and responsibility.

How to Write a Best Man Wedding Toast

Writing your wedding speech is not what is time consuming. It is making sure everything blends together. Your best man wedding toast will need a theme and the necessary personal, witty, emotional, and meaningful ideas, jokes, and one-liners that make a wedding speech memorable for all the right reasons.

Even for those that are used to writing and delivering speeches alone, this can still be a challenge – and for those not accustomed to public speech etiquette (more so writing the perfectly balanced wedding speech for the big day), just the thought of standing in front of hundreds of strangers with all the focus on your every word is enough to make anyone’s creative juices come to a grinding halt.

Luckily, there is an easier way in the form of an extremely well written and simple to read book by author Tom Haibeck, professional speech-writer.

This book is considered the Bible of Wedding Toasts in the wedding realm. Regis Philbin referred to this book when toasting his daughters wedding and it will help you too. I have checked it out, and this book lays out you need to know about being an incomparable Best Man. This means more than just how to write and deliver the best man wedding speech, but also gives you insight into possible themes, wedding toasts 101, the correct use of humor, how to eliminate your fear of public speaking, how to hold their attention… all this, as well as TONS of written speeches and wedding speech templates.

Would not you like to get the job done quickly and efficiently?

Get Wedding Speech Samples

The main attraction of this package is, of course, the handwritten exquisitely crafted, witty professional wedding speeches (did I mention that there is are easy to use, step-by-step templates, a checklist, and Tom’s top 10 Do’s and Don’ts).

That is not it, there are also tasteful jokes and famous quotes that will help you personalize your best man wedding toast without sounding insincere. That is the difference between this book and all the other canned speeches that I have seen. This one will not make you look fake. Trust me, as a wedding professional I have heard many terribly delivered toasts and few had the natural well versed touch that the bride and groom deserve.

Best Man Wedding Speeches is it Worth It?

Altogether, this is a pretty impressive package. Toms got all the bases covered here, an intense variety of useful info on every single aspect of being a Best Man, from the speech-writing and delivery itself to handling problematic guests to wedding etiquette.

In short: literally everything you will ever need to pull off your responsibilities as Best Man with style and panache are included here.

But do not just take my word for it, feel free to check it out for yourself (and have a look at a couple of those testimonials while you are there, if they do not convince you, then nothing will!)

The verdict? Two thumbs up for Tom Haibeck’s Best Man Speeches; it really is the Best Mans ultimate resource!

Learn All About Italian Cooking In Italy

Do you wish to visit Italy? Do you live near or in Italy as a permanent resident? Are you a resident of place near to Italy? Do you dream of enhancing your cooking skills or learn how to cook?

Have you ever heard of Italian cooking classes? These Italian cooking classes would help you cook delicious and world famous Italian recipes with ease. If you are a tourist and is planning a trip to Italy then you should consider including Italian cooking classes in your trip. This would not only be an enhancing activity that is wonderful but would be beneficial for you all your life. What could be better than learning Italian cooking classes in Italy. There are people in Italy who are proficient in prepairing Italian food and can hence provide you with greatest techniques and tips.

If you live in or near Italy then you should not miss this wonderful opportunity. This could be your new hobby or interest that would benefit you all your life. If you dreamed to become gourmet Italian chef in any phase of your life then Italian cooking classes are the best solution for all your needs and requirements. You would get what you are searching for in Italian cooking classes!

If you are searching for information on Italian cooking classes then you can use internet for the same. Various websites or blogs are there on the internet to assist you in this task. You get various types of information that includes list reviews, student satisfaction and cost comparisons. Some also undertakes the responsibility to inform you of class curriculums. You can also view the information about the professors and their accomplishments or experience. In any of the case, you would be endeavored with informative activities or about the open house learning.

It is worth exploring your desires, interests and dreams. You cannot ascertain the benefits of attending Italian cooking classes in Italy. Some join these cooking classes to impress their friends or family by their extraordinary dishes while others take it as a passion of their life. There are people who just want to join a new activity to spend some time with their loved one or a friend and some take is seriously as their career. Whatever are your needs or requirements from Italian cooking classes you would definitely be able to accomplish that.

There are people who do not believe in online classes and wish to attend a class physically. For such people it would be an opportunity to meet wonderful people who also share the common interest for Italian cooking. This could be one of the best way to make friends of common interest. You can share your experiences and learn a lot from your colleagues or friends. If you are a novice just like them then you can easily struggle with recipes and adjust to the environment easily.

The Importance of English and How It Can Affect Our Lives

English has become a global language and learning it has become extremely necessary for all of us. It is the most widely used language out of the 4,000 to 5,000 live languages ​​spoken in the world. There are a whopping 350 million native speakers of English. The use of English has become important in our day to day life and therefore a strong hold on the English language has become vital for the success of our lives. A fluent English speaker can expect a lot of things in his life. He can imagine a beautiful foreign girlfriend, a nice car, a lovely house and many more things. Above all, people show a lot of respect to a fluent English speaker.

English is an international language that most of the people are using all over the world. Some of the countries where English is spoken are United States of America, United Kingdom, Canada, India, Australia, Pakistan, Mauritius, Philippines, Singapore, South Africa, Sri Lanka etc. Just imagine how this language can help in communicating with people living in other countries.

Why should we learn English?

After Mandarin, English is spoken by more people than any other language. It is the international language of business, science, and technology, defense (armed forces), engineering, tourism and other departments. With the help of this widely used language, you can travel to different countries and can communicate with them easily. You would not need any translator for this. Moreover if your spoken English is fluent then a good job is waiting for you. People would accept you because of your public speaking abilities. Many of us lack confidence because we do not know effective communication skills but learning this widely used language would solve this problem and make you stand apart from the rest of the competitors. If you are planning to start a business then this language is a must. English is considered as the language of business and therefore proper business planning (especially globally) is ineffective without this language.

Nowadays, most of the multinational companies demand good communication skills in English and if you have the capability to do so then there would be no problems getting a nice job. A good job would mean a good life; a happy family and a respectable position in the society. Such is the power of English language.

How should we learn English?

There are many ways through which you can learn the basics of English Language. You can enroll yourself for spoken English course offered by many educational institutions. The course would make you spend a few thousand rupees but if you opt for English training online then that might be completely free of cost. Google would help you in finding a suitable English learning website. Search with keywords like "learn English", "learning English", "learn English free", "learn English free online" etc. Search results would show you lots of results, you can choose the one that offers the best tutorials and free resources.

Learning English Online

With the advancement of the internet and the popularity of the World Wide Web, learning online has become extremely easy. All you need to have is a computer system with a broadband connection. This would give you the power to access unlimited resources and tutorials for learning English. It is convenient because we can learn English from anywhere and there is no need to buy expensive books. These websites serve more as a library where you have access to tutorials, exercises, videos, other resources free of cost. Just spend 2-3 hours on a daily basis and you can be an expert in this language. Remember complete dedication and a good grasping power is what you require the most. You should be determined to learn English and this determination and zeal would help in making this task of learning possible.